Design thinking: dive deeper into customer demand and enhance your ideas

Are solutions A, B and C already there before you even hear the customer’s question? Sounds smart, but it isn’t in fact. With design thinking you explore your customers’ questions first, to present more creative solutions later. In this training you discover the key to design thinking.

Go one step further in design thinking? Check out our other training on design thinking. You will learn to test, adapt and launch your ideas.

What will you learn in this training?

• You master the basic principles of design thinking.
• You compare information from different sources (internet, customers, desk research …).
• You discover how to ask ‘How Might We’ questions.
• You manage at least 4 brainstorming techniques to generate creative ideas.
• You know the qualitative criteria for selecting the best ideas.
• By interviewing (potential) customers, you identify your target audience better.

Target group

Keen to think up more innovative solutions? Stimulate greater creativity among colleagues? Or are you looking for new ways to promote products and services? Then this is the training for you. In short: this training suits every professional who wants to improve innovation processes.

Required prior knowlegde

No prior knowledge is needed.

Go a step further? Then do our other training about design thinking too, during which you learn to test, adapt and market your ideas. You can do both training courses consecutively (they are always planned with 3 weeks in between) or choose one.