Design thinking: dive deeper into customer demand and enhance your ideas (Brussels)

Are solutions A, B and C already there before you even hear the customer’s question? Sounds smart, but it isn’t in fact. With design thinking you explore your customers’ questions first, to present more creative solutions later. In this training you discover the key to design thinking.

Go one step further in design thinking? Check out our other training on design thinking. You will learn to test, adapt and launch your ideas.

What do you learn in this design thinking training?

• You master the basic principles of design thinking.
• You compare information from different sources (internet, customers, desk research …).
• You discover how to ask ‘How Might We’ questions.
• You manage at least 4 brainstorming techniques to generate creative ideas.
• You know the qualitative criteria for selecting the best ideas.
• By interviewing (potential) customers, you identify your target audience better.